The Founder

Jeroen van Zwetselaar Founder creative director designer connector artist

“One of the things that makes a project successful
is when you feel where you are, whether it’s in the woods, the city or by the sea”

— Jeroen van Zwetselaar

Founder Jeroen van Zwetselaar established major residential and corporate projects together with his team, creating architectural designs, interiors, and total concepts around the world. Hotels, communal spaces and private homes that reflect a personal story. 

Combining the clients’ personal values and wishes with the original elements of the building and adding modern design into the mix is truly what characterizes him. 

Therefore, the foundation of each corporate or residential project starts with exploring the clients’ deeper wishes and dreams.

He loves to work with honest natural materials like natural stones, leather, wood and steel in its purest form. His designs are raw and refined at the same time. Architectural lines are of central importance in the designs, both in an aesthetic and functional way. 

Jeroen recognizes there are always underlying meanings, trying to find the authentic perspective on life.

Jeroen in words

Jeroen van Zwetselaar - Surfer

Surfer

Just as in painting, – another one of Jeroen’s passions, inherited from his mother – where only a few distinct lines can be enough to suggest a certain shape, Jeroen searches for the essence of a building by zooming out. Whether it’s an old church, a farm or a notary house, he will accentuate its authentic archetypal details while at the same time creating something completely new.

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Jeroen van Zwetselaar - Surfer

Connector

But it doesn’t stop at the structural level of a project. Being an all-round designer, Jeroen’s ideas flow through at every level. The interiors he creates dance to the rhythm of the architecture and simultaneously carry a certain playful unpredictability. By allowing all facets of a design to communicate with one another – from the architecture to the accessories and the art – something personal is created, and not just another decor. Clients genuinely recognise themselves in the final result, and feel like they are coming home to themselves.

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Jeroen van Zwetselaar - Surfer

Creator

It all started in 2012, when Jeroen van Zwetselaar found a jewel of an old railway house dating back to 1867 and decided to turn it into his own dream home. This prodigious project brought him worldwide fame and became the starting point for Studio Jeroen van Zwetselaar, where he works together with his team of interior and exterior designers, architects, craftsmen and creators. Since its inception, Studio Jeroen van Zwetselaar has grown and expanded its range of products to include interior design, styling, product design and fine art, as well as architecture.

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